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Coastal Districts BID Steering Group formed

April 2011

Bournemouth's business leaders are exploring an innovative approach to further raise the profile of Bournemouth and improve the visitor experience in key coastal areas of the town.

Business leaders from across Bournemouth have formed a Steering Group to explore the interest from local organisations in promoting the development of a second Bournemouth Business Improvement District (BID).  Aimed at increasing the number of staying visitors and encouraging them to visit areas outside the town centre, this BID would complement the one already being developed to encourage day visitors to the town centre.

The Steering Group has elected Des Simmons, Managing Director of Bournecoast and the outgoing Chairman of the Bournemouth Area Hospitality Association (BAHA) as its Chairman.

Commenting on this innovative proposal Des Simmons said: “Tourism is crucial to the economic strength of the whole town, and the Coastal Districts BID can provide powerful, additional promotional opportunities while also ensuring that we maximise the experience of visitors during their stay.  We will be contacting businesses in the coastal strip over the coming month to canvas their views and provide them with more information."  

There are now over 130 BIDs in the UK, each with its own legal status.  They are formed when the majority of businesses in a defined area agree to fund a pre-determined package of measures aimed at improving their trading environment through contributions based on their rateable value. All affected businesses are balloted, and the BID will only go ahead if the majority are in favour.  Once approved, the participating businesses elect the Board which oversees the delivery of the business plan.  The businesses have total control over how any funds raised are spent and offers a fair and affordable way for businesses to work together.

For further information please contact:
Alun Williams, Coastal Districts BID Co-ordinator 
01202 451708   07974 520965

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