April 2024
1. Captivating Imagery: The Power of High-Quality Photos
High-quality and up-to-date photos can significantly enhance the appeal of holiday listings, attracting potential guests and instilling confidence in their decision to book. Clear, vibrant images that showcase the property's features, amenities, and surroundings can make a lasting impression, enticing holidaymakers to choose YOUR accommodation over others. Professional photography can truly help to highlight the unique selling points of the property, from stunning views to stylish interiors, creating a visually compelling listing that stands out. By investing in high-quality photos, hosts can elevate the charm of their property and increase the likelihood of securing bookings.
2. Flexible Cancellation Policies:
Empowering guests and marketing properties that offer flexible cancellation policies can be a game-changer in attracting bookings, particularly in uncertain times. Guests value the peace of mind that comes with knowing they have the flexibility to modify or cancel their reservation if their plans change unexpectedly. By providing options such as free cancellation up to a certain date, or the ability to reschedule without penalties, hosts can remove barriers to booking and reassure guests that their holiday is protected. Flexible policies demonstrate a commitment to customer satisfaction and can differentiate a property from competitors, ultimately driving higher occupancy rates and guest satisfaction.
3. Seizing the Opportunity with Last-Minute Booking Promotions:
The trend of last-minute bookings is on the rise, driven in part by holidaymakers seeking both savings and spontaneity in their holiday plans. Offering last-minute booking promotions, such as discounted rates or special deals, can capitalise on this growing segment and help to fill last minute available dates. By strategically promoting last-minute offers through targeted marketing channels and booking platforms, landlords can tap into this market segment and maximize occupancy rates, driving revenue and profitability; and ultimately protecting their investment to give them peace of mind.
In conclusion, by leveraging strategies such as captivating imagery, flexible cancellation policies, and last-minute booking promotions, hosts can enhance their holiday bookings and stay ahead in a competitive market. Investing in high-quality photos, offering flexibility to guests, and embracing the trend of last-minute bookings can unlock new opportunities for attracting travellers and achieving higher occupancy rates. With thoughtful planning and execution, landlords can create memorable experiences for guests while maximising the potential of their holiday rental properties.
Bournecoast Property Agents offer a trusted holiday lettings service to landlords. We currently manage hundreds of properties, each of which is administered according to the landlord's specific needs, whether they are seeking a premium income through holiday and winter lets, or a greater degree of security provided through long term lets. Our landlords also benefit from a range of the following services and benefits.
- 3rd generation family business providing quality accommodation for over 60 years in Bournemouth, Poole, Christchurch and the surrounding areas.
- A true commitment to our landlords, some of whom have been registered with since when the Directors’ grandfather was running the company.
- National advertising, through features, national publications and Social Media campaigns.
- A marketing team who work tirelessly on developing marketing campaigns to generate more holiday bookings for our clients.
- Bournemouth, Christchurch & Poole Tourism membership and advertising through the local Destination Tourism Associations.
- A dedicated customer service department and out of hours service for all managed properties.
- We have a large database of existing clients that book with us year after year.
- The option to have linen and towels provided at the property at no additional cost to yourself.
- External portal website advertising (airbnb - booking.com - vrbo).
- Dedicated staff each with a significant role to play in the managing of your property, through the summer and winter periods.
Click here to read reviews about the Bournecoast services. If you need further support, please telephone our friendly team on 01202 437 888 or contact them here.